A Practical and Direct, Strategic New Product Screening and Assessment Framework for Medical Products

Many companies face the daunting task of screening or assessing dozens, if not hundreds, of new products. The proposals come from both internal and external sources. Even firms dealing with only a few concepts may be limited in resources, or have other constraints. To screen and budget, many firms use net-present-value (NPV) estimates, or other… Read More A Practical and Direct, Strategic New Product Screening and Assessment Framework for Medical Products