Five-step Approach for Product Assessment and Analytical Modeling

Adding to a product portfolio, whether through internal product R & D, or business development, requires an assessment of the product both qualitatively and quantitatively. This is also true for strategic marketing of a product. To do this, there are a number of market research approaches. Using a stepwise, iterative market research approach is the… Read More Five-step Approach for Product Assessment and Analytical Modeling