Successful corporate / business development requires awareness of potential acquirer’s / licensor’s view of risk, and ability / desire to innovate.

Gaining a clear understanding of buyers’ cultures helps to identify real potential transactions for what is being sold or licensed, rather than tire kicking.

This may also likewise be true for buyers – clear organizational self awareness helps improve efficiency and likely success.

Sellers or licensors use the compass to plot and sort potential buyers, and buyers use the compass to screen and sort potential deals.… Read More Business Development Compass™